Ditulis oleh Harkediansa pada 16 - July - 2012

Dunia bisnis dan marketing memang sangat menarik untuk dipelajari. Begitu banyak nya literatur entah melalui buku, majalah dan bahkan blog pribadi para praktisi yang bisa menjadi acuan kita dalam mencari referensi. Berikut kami rangkum dari Saucisocialmedia beberapa kutipan favorit dari para pakar dan praktisi bisnis, marketing dan social media :

“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin, Seth’s Blog

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer, CEO of Deep Focus

“Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?” – Chris Brogan, author of “Trust Agents”

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

“Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.” – Erik Qualman, author of “Socialnomics”

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Seth’s Blog

“Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better networker if you remember that.” – Dr. Ivan Misner, NY bestselling author & founder of BNI

“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old paradigm was pay to play. Now you get back what you authentically put in. You’ve got to be willing to play to play.” – Alex Bogusky, co-chairman CP&B

“Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.” – Brian Solis, principal at FutureWorks

Shareability is a great word, it implies that the content is so good it will go viral in a heartbeat. Ask yourself is your content shareable? Is is funny, interesting, noteworthy, vital information, inspiring, beautiful, saucy, scandalous… you know the kind of thing people will talk about to others? If you read your own post on someone elses site would you ‘Like’ it? Annie Infinite, author, digital media strategist, entrepreneurial visionary

“Engage rather than sell … Work as a co-creator, not a marketer.” – Tom H. C. Anderson, market researche

“We’re still in the process of picking ourselves up off the floor after witnessing firsthand the fact that a 16-year-old YouTuber can deliver us 3 times the traffic in a couple of days that some excellent traditional media coverage has over 5 months.” – Michael Fox, founder of Shoes of Prey

“Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund, Social Media Today

“Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake, president and CEO of Rewards Network

Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.” – Seth Godin, Seth’s Blog

The secret isn’t growing a huge fan base. We have 100,000 Facebook fans, but those fans have all come to us organically. We believe the more organic the growth, the more loyal the fans, the more likely they will be repeat customers.” – Cam Balzer, vice president of marketing at Threadless

“Fractal marketing is more natural than viral marketing. Viral marketing has a hook, a catch, or a gimmick (some of them brilliant) but fractal marketing might not have any of those things and a virus can be killed off (think about it). Unlike viral marketing, which grows enormously and then dies quickly, fractal marketing goes forever, repeating itself at every scale imaginable. When your name is synonymous with your service, you’re there.” Annie Infinite, author, digital media strategist, entrepreneurial visionary

“If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.” – Sonia Simone
“More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually.” – Karie Willyerd & Jeanne C. Meister, HarvardBusiness.org

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Seth’s Blog

“Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake, president and CEO of Rewards Network

The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities. Marsha Collier, Best Selling Author, Customer Service & Social Media Influencer

“You can’t tiptoe into social media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there.” Dave Saunders, madisonmain.com

“Build it, and they will come” only works in the movies.  Social Media is a “build it, nurture it, engage them, and they may come and stay.” Seth Godin, sethgodin.typepad.com

“Social Media sites like Twitter, Facebook, Linkedin and YouTube are changing the way the world does business. I think this is in response to our desire to connect with others. Relationship Marketing is all about connecting with people first as human beings and then as customers later. For a real business relationship to work, both parties must receive value. If only one or neither does, that relationship won’t continue for long.” Terry Brock, Marketing Coach & Syndicated Columnist, terrybrock.com

“Fractalization begins here with the creation of your branding message, your vision statement, your mission statement, and your marketing messages. This packet (quanta) of information what will become an integral part of your business plan will forever influence your marketing, logo creation, product creation, ongoing marketing and your business growth.” Annie Infinite, author, digital media strategist, entrepreneurial visionary

“As the web becomes a more social and porous medium, remember that interaction and community are going to happen with or without your involvement. You can watch the conversation take place, or you can own and guide it.” Adam Weinroth, “Making Sense of Social Media”, Article on imediaconnection.com (February 12, 2008)

“You can be professional while also ‘keeping it real’ with your customers. By interacting with customers in a less formal way, you’ll build a strong human connection that helps build brand loyalty.” David Hauser, Co-Founder of Grasshopper, davidhauser.com

“I think it’s safe to say that companies making investments in better connecting with their customers now, will have a distinct advantage over those that are resolved to wait and see with this social web thing.” Lee Odden, toprankblog.com

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, marketing speaker

“Clients don’t care about the labor pains; they want to see the baby.” –  Tim Williams, founder of consultancy Ignition

“Think like a publisher, not a marketer.” – David Meerman Scott, marketing and leadership speaker

Marketing is no longer about the stuff that you make, but about the stories you tell. Seth Godin, Purple Cow,

Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you. Deborah Eastman

Human beings are far more likely to communicate ideas and information with others when they are emotionally engaged. Find the key issues that concern your audience and then inculcate them within your marketing plan to get an emotional response. Maki

You can’t buy attention anymore. Having a huge budget doesn’t mean anything in Social Media…The old paradigm was pay to play. Now you get back what you authentically put in. You’ve got to be willing to play to play. Alex Bogusky,

Don’t worry; skills are cheap, passion is priceless. If you’re passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business. Gary Vaynerchuck,

Social Media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. Social Media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led. Seth Godin,

The most valuable thing you can make is a mistake – you can’t learn anything from being perfect .- Adam Osborne

“Seek out that particular mental attribute which makes you feel most deeply and vitally alive, along with which comes the inner voice which says, ‘this is the real me,’ and when you have found that attitude, follow it.” — William James

“Personal leadership is the process of keeping your vision and values before you and aligning your life to be congruent with them.”~Stephen Covey

You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. – Steve Jobs

The best reason to start an organization is to make meaning – to create a product or service to make the world a better place – Guy Kawasaki, entrepreneur, investor, author

The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities – Michael Gerber,

“Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.” – Donald Trump, Business Mogul

Don’t make friends who are comfortable to be with. Make friends who will force you to lever yourself up. – Thomas J. Watson

“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson, Poet

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” – Richard Branson, Entrepreneur

“As you market keep these questions in mind and create an intention to leave a legacy of value, showing your true authentic self to future users, and show them that marketing can be done with integrity and caring, consistency and patience. That even though you were marketing your brand and business back here in this time you were able to leave information and conversations on the timeline of the internet that are timeless and add value to lives yet unborn.” Annie Infinite, author, digital media strategist, entrepreneurial visionary

“An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it”. – Roy Ash

“Failure is the foundation of success; success is the lurking place of failure.” Lao Tzu

“But what I thought, and what I still think, and always will, is that she saw me. Nobody else has ever seen me — me, Jenny Gluckstein — like that. Not my parents, not Julian, not even Meena. Love is one thing — recognition is something else.” Anon

“Money isn’t what motivates entrepreneurs; it is acknowledgement – a craving for your ideas to be acknowledged.” -Reuben Singh

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